Rob Groenwold | Film & AI

I’m a filmmaker with nearly two decades of experience creating commercial work for global brands.

I’m currently the Creative Director for AI at Monument Los Angeles, focused on integrating generative AI into premium commercial production in thoughtful, story-first ways.

Since 2023, I’ve specialized in AI video generation, using Gen AI to create original, believable, and visually ambitious content.

I’m drawn to work that fully embraces the creative potential of Gen AI while staying grounded in strong narrative foundations.